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DHDL: No Deal and Yet There's Beef After Kids' Glasses Pitch

The Pitch on DHDL

On the 11th of October 2022, the founders of the kids' glasses brand "Kleene Brille" pitched their product on the German TV show "Die Höhle der Löwen" (DHDL), which is the German version of "Shark Tank." The glasses are designed to grow with the child's head, making them a more sustainable and cost-effective option for parents. However, none of the investors were convinced and the founders left the show without a deal.

The Beef After the Pitch

After the show aired, a dispute arose between the founders of "Kleene Brille" and one of the investors, Judith Williams. Williams had criticized the product on the show, saying that it was too expensive and that she didn't believe it would be successful. The founders of "Kleene Brille" took to social media to defend their product and accuse Williams of being unfair.

The Backlash

The dispute quickly escalated, with both sides trading barbs on social media. Williams was accused of bullying the founders, while the founders were accused of being unprofessional. The backlash against Williams was particularly strong, with many people accusing her of being out of touch with the needs of parents. In the end, both sides apologized for their behavior and the dispute was resolved.

The Impact on "Kleene Brille"

Despite not getting a deal on DHDL, "Kleene Brille" has continued to grow. The company has received a lot of positive attention from the media and from parents who are looking for a more sustainable and cost-effective option for their children's glasses. The company is now selling its glasses in over 20 countries and has plans to expand even further in the future.

Lessons Learned

The dispute between "Kleene Brille" and Judith Williams is a reminder that even the most successful businesses can face challenges. It is important to be prepared for criticism and to be able to defend your product or service in a professional manner. It is also important to remember that social media can be a powerful tool for both good and bad, and it is important to use it wisely.

Business Insider